If you're a non - coder, Installing a Facebook pixel is definitely an annoying process,
To be frank, I'm a newbie to Facebook ads, so I actually thought that installing a Facebook pixel to the website is an exhausting process,
but it's not Installing a Facebook pixel to your website is an effortless and simple process.

They are many digital marketers who are actually not that much technical guy as we think they are, I'm one among them.
They're many non - technical marketers who are running Facebook campaigns, but not sure how to install Facebook pixel to their website. so I thought why can't I help them, and here I'm.

After reading this piece of article, I'm sure you'll be able to install your Facebook pixel to your website by spending 10 min of your time. yes, you heard it correct in 10 min, is that cool?

So let us dive in and know about exactly what is a Facebook pixel?

What is Facebook Pixel:

The Facebook pixel in a narrow term is an analytics tool provided by Facebook to calculate the effectiveness of the Facebook ad campaigns. 

Generally, Facebook pixel collects data from our website which helps us to measure conversion from our Facebook ad campaign, enhance ads, form targeted audiences, and retarget to people who have already responded to your ad campaigns.

Facebook pixel works by planting and triggering cookies to track events that occurred on a website.

As of now, we would have a clear understanding of Facebook pixel and what it does, But why we actually need it.

Why should we need Facebook pixel on our website:

Facebook pixel can provide you large data or information about the user visiting our website through our ad campaign,

Installing Facebook pixels even before running your ad is a good way to start your Facebook campaign because pixel tracks down the data which we might use for our future campaign.

which helps us to target an accurate, relevant audience and reach a customer who might actually convert into buyers.

How to create the Facebook pixel and add it to your WordPress website:

figure 1.1

Log in to your Facebook ad manager, And select Events Manager to get our Facebook pixel, This will directly lead us to the data sources page, click on the + plus icon which will open a new dialog box as shown in figure 1.2., select your preferred source and click on get started and connect.


figure 1.2

Name your pixel and click on continue to get your pixel code, copy the base code from Facebook, and select the default events you want to track using Facebook pixel and set up to continue.


figure 1.3


figure 1.4

Now open your WordPress dashboard to paste the code which we have copied from our Facebook account, click on the plugins and add a new plugin, search for a plugin called Insert Headers and Footers, and click on install now to install the plugin to your WordPress website



Once after installing the Header and footer plugins, Go to setting in your WordPress dashboard and select the insert headers and footers as shown in figure 1.5, Now you can see the Header box where we can place our Facebook pixel code which we have copied from Facebook and save the changes.


figure 1.5


figure 1.6

Make sure to test your Facebook pixel. So, we have successfully installed our Facebook pixel code to our WordPress website, now its time to test our pixel code whether it is working properly or not.

Click on the test event, enter your website address, and open your website as shown in figure 1.7


figure 1.7

After testing our pixel code, If we have correctly installed our pixel code then we will be able to see the event received on our test events tab, which gives you information like Time received.


If you couldn't find that information then we can easily come to the conclusion that we have misplaced our pixel code.

If you did any mistakes in the above step, Just make sure to correct them.

Conclusion:

Hey, Now you can actually install Facebook pixel without many efforts right.

As I said, Installing a Facebook pixel is an effortless and simple process, go ahead and try installing Facebook pixel yourself without needing any developer or technical guys.

Now, Click on the comment and Leave a comment if it's useful.

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